Advertise With Us
The New Indian Express Group is one of South
India's leading media conglomerates, publishing newspapers in English, Tamil and
Kannada and magazines in Tamil and Malayalam, across South India and Orissa.
We are also one of the largest news providers
on the internet through our news websites. We hosts websites in 4 different
languages - English, Tamil, Kannada and Malayalam.
Group Websites:
Newindianexpress.com, Dinamani.com,
Kannadaprabha.com, Cinemaexpress.com,
Malayalamvaarika.com
For advertising in our newspapers – The New Indian Express, Dinamani (tamil)
and KannadaPrabha (kannada), Please contact the following –
SMD Heads
For online advertising, Please contact –
Mrs. Jayshree
Asst. General Manager (Marketing)
Express Network Private Limited
e-mail: jayshree@newindianexpress.com
Phone: +91-44-2345 7601 – 07
Fax: +91-44-2345 7619
Through our websites, we reach out to all four
South Indian communities across the globe. We drive very high NRI as well as
domestic traffic purely on our news strength. Our ad inventory helps you reach
the right profiles and generate higher returns for your investment. We offer, to
our advertisers, various innovative advertising options to reach to the target
audience.
Ad Specifications & Sizes
Banner Ads
Banner sizes : 468x60, 728x90, 160x600,
120x600, 300x250, 120x240
Rich Media Ads
Anyone serving ads on the Internet should take
a look at Rich Media. Rich Media ads show a 38 percent higher click-through rate
than normal banner ads.
Rich media ads are well on the way to
dominating online advertising. Broadband connectivity is the norm, Internet
users are overlooking banner ads, and Rich Media Ads are becoming the best
option for advertisers.
How it Works?
The Rich Media experience, video streamed to
the user, is similar to watching a traditional television commercial - with the
added benefit of being able to click through to the advertiser's website, or to
skip the ad and go to the main website.
Types of Ads
• Intromercial/ Full Page/ Site Capture
• Expandables/ Shoshkele
• Sliders
Intromercials Ad Format
The Intromercial ad format is a simple,
repeatable format that sets a good standard for advertisers.What's attractive to
advertisers is that intromercials reportedly deliver 5 to 10 times better
response rates than banner ads (partially because intromercials allow a plethora
of rich media executions).
A Full page Intromercial takes over the entire
screen and usually appears either when the user first enters the website or is
checking one of the internal pages. Since this blocks the actual web page it
usually last for few seconds so as to not irritate the web visitor. Most
Intromercials feature a "continue" and a "about the ad" buttons that allow the
visitor to skip the ad or know more about the advertiser. They usually have a
frequency cap of 1, so the user only has to watch it on the first visit of the
day.
By default, Intromercials just play for few
seconds before getting redirected to the requested publisher page.
Intromercials with Leave-Behind:
An additional option is available where by the Intromercial leaves behind a
small 120 x 90 pop-up at the top-right corner of the screen. This popup has a
Close and Replay buttons. On clicking the close button, the small leave behind
will disappear. On clicking the replay button, the entire Intromercial will play
again. The Leave-behind pop-ups are shown only for the first four page request
by the particular user.
Standard Specifications:
With Leave Behind
| |
Ad Dimensions:
| Any Size
|
Type:
| Image, Flash(.swf only ), 3rd party
code or any HTML code.
|
Max File size:
| 30KB
|
NOTE: The Intromercial may
include a header with site logo, about this ad link, and/or a "skip"
link. This ad is frequency capped to 1 and has a play time.
| |
Without Leave Behind
| |
Ad Dimensions:
| Any Size
|
Type:
| Image, Flash(.swf only ), 3rd party
code or any HTML code.
|
Max File size:
| 30KB
|
NOTE: The Intromercial may
include a header with site logo, about this ad link, and/or a "skip"
link. This ad is frequency capped to 1 and has a play time.
| |
Replay
| |
Ad Dimensions:
| Any IAB size or custom
size.
|
Type:
| Flash (.swf )
|
Max File size:
| 30KB
|
NOTE: The Intromercial may
include a header with site logo.There is a replay button that redirects
the user to view the full page ad again.
| |
Expandable Ad Format
The expandable panel runs in current ad
positions, and can contain anything one would normally put on a web page
(including additional information, dynamic data, video streaming, data
collection, interactive games, and more).
Standard Specifications:
Mouse Roll-Over
| |
Ad Dimensions:
| Any IAB size or custom
size.
|
Type:
| Flash (.swf )
|
Max File size:
| 30KB
|
NOTE: For this setup we
require 2 flash files. The close button functionality should be added in
the flash file.
| |
Replay – Close
| |
Ad Dimensions:
| Any IAB size or custom
size.
|
Type:
| Flash (.swf )
|
Max File size:
| 30KB
|
NOTE: For this setup we
require 2 flash files. The replay and close button functionality should
be added in the flash file.
| |
Overlay / Floater
| |
Ad Dimensions:
| Any IAB size or custom
size.
|
Type:
| Flash (.swf )
|
Max File size:
| 30KB
|
NOTE: Close button required.
| |
Page Peel
| |
Ad Dimensions:
| Any IAB size or custom
size.
|
Type:
| Flash (.swf )
|
Max File size:
| 30KB
|
NOTE: Close, replay buttons
required. |
|
Page Pusher
| |
Ad Dimensions:
| Any IAB size or custom
size.
|
Type:
| Flash (.swf )
|
Max File size:
| 30KB
|
NOTE: Close, replay buttons
required. |
|
Sliders
The banner slides on to the screen from the
Right hand side corners, commanding instant attention from the viewers. The ad
sizes could be 160x600,120x600,120x240 etc. It has a close and replay buttons.
Jpeg / Flash banners
max file size:< 30kb
Runtime: not to exceed 7
seconds
Landing page URL should be provided separately.
Ads on Photos
• Ad appears on page load and stays on the page
still the user click on the close. Reappears on mouseover.
• Standard ad
size depending on photo size.
• Great for 728 x 90, 468 x 60 ads.
• Shows a max of 3 ads on photos per user per day.
• Users look carefully at
the photos so CTR is high.
• Could show the ad at the bottom of the photo or
in the middle of the photo.
Standard Specifications:
Ad Dimensions:
| 728 x 90, 468 x 60
|
Type:
| Images and Flash
|
Max File size:
| 30KB
|